Project particulars

Absolute Dance approached me initially to design the programme for their biennial show production. After our initial meetings it became clear they would also require a complete re-design of their website.

Though they wanted to keep their previous logo, they were very happy for me suggest other ways of ensuring consistent branding across all media. This was achieved through imagery, layout and typographic choices.

We changed the programme from a throwaway piece in previous years into a keepsake item. Introducing tactile elements like the paper stock choice, print processes such as the pink foil applied to the logo and lastly the print finishing and binding details.

The entire booklet has been sewn-bound by a seamstress who used the same satin thread used on ballet shoes. The internal pages where cast names appear have an extra perforated page detail - this will enable a family to mount the programme in a deep frame alongside the page their child/family member appears on.