Project particulars

Brothers' Ruin travel around festivals and events serving high quality Gin & Tonic mixes from their pop-up bar. In partnership with a boutique London Gin distillery they provide a simple seasonal menu which is aimed at customers who are looking for something a bit special and are happy to pay for quality.

The brief was to create a brand identity which reflects the quality of the product. "It needs to feel good, taste great, look quirky and be Instagram worthy. We are passionate about the drinks we make and we want other people to be also".

The creative was based on the seasonal aspect of the bar by implementing botanical imagery (citrus/floral/juniper) into the double 'bowl' of the B and single 'bowl' of the R. The colour palette can adapt to suit the changing of the key seasonal months (Spring, Summer & Autumn) the bar operates in.