PROJECT BRIEF

Absolute Dance approached me initially to design the programme for their biennial show production. After our initial meetings it became clear they would also require a complete re-design of their website.

Though they wanted to keep their previous logo, they were very happy for me suggest other ways of ensuring consistent branding across all media. This was achieved through imagery, layout and typographic choices.

We changed the programme from a throwaway piece in previous years into a keepsake item. Introducing tactile elements like the paper stock choice, print processes such as the pink foil applied to the logo and lastly the print finishing and binding details.

The entire booklet has been sewn-bound by a seamstress who used the same satin thread used on ballet shoes. The internal pages where cast names appear have an extra perforated page detail - this will enable a family to mount the programme in a deep frame alongside the page their child/family member appears on.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks