PROJECT BRIEF

Addiction Worldwide and Bray Leino were two creative advertising agencies looking to merge into one.

I was briefed by the CEO of Addiction Worldwide to show how the two agencies could merge visually.

My solution was to evoke what the two agencies did for their clients in an instantly recognisable wordmark. The counter of the ‘a’ is replaced with a speech bubble which illustrates simply that they help clients find their voice.