PROJECT BRIEF

Brothers' Ruin travel around festivals and events serving high quality Gin & Tonic mixes from their pop-up bar. In partnership with a boutique London Gin distillery they provide a simple seasonal menu which is aimed at customers who are looking for something a bit special and are happy to pay for quality.

The brief was to create a brand identity which reflects the quality of the product. "It needs to feel good, taste great, look quirky and be Instagram worthy. We are passionate about the drinks we make and we want other people to be also".

The creative was based on the seasonal aspect of the bar by implementing botanical imagery (citrus/floral/juniper) into the double 'bowl' of the B and single 'bowl' of the R. The colour palette can adapt to suit the changing of the key seasonal months (Spring, Summer & Autumn) the bar operates in.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks