Dip it bring a new way of creating dips at home to the UK shores, their sachets contain freeze-dried flavour combinations of real ingredients which you then stir into your choice of sauce, from sour cream to zero-fat yoghurt, the only effort needed is deciding how healthy or how naughty you’ll decide to be.

Dip it tasked me with creating their entire brand strategy, from logo identity to advertising through to packaging concepts. The brief was to bring alive their flavour combinations and help customers feel assured that the sachets contain 100% real ingredients and no chemicals.

This was achieved by showing real ingredients in their imagery, something their competitors don’t/can’t do due to their chemical content. The identity was created by replacing the tittle (dot) of the i’s with sauce-bowls, it’s subtle but really drives home the idea that the sachets are used to create dips.


We came to David with a proposal for helping us build the aesthetic look of our company, as prior to speaking with him all we had were a few recipes and the vague hope that other people would find them tasty.

We couldn't be happier with what he delivered, even going so far as to suggest the 'flavour combination' concept which creates such a clean and clear message to customers. We have real confidence that we can now approach investors and distributors with a product which has a strong identity and look forward to working with David in the future as our company grows.

Sanna Pehkonen