PROJECT BRIEF

Meridian Global Equity are a property investments firm who aim to add value to the communities they are developing in.

Meridian are a startup company and needed to launch with an identity system which reflects the elegance they intend to contribute to community spaces.

The creative solution is based on the idea that where there is an opportunity, Meridian 'fill in the gaps'.

The concept is centred around 3 Dimensional Icons - The 3D 'M' promotes the feeling of a physical object with depth and shadows which reflects the nature of a building.

The front face has been removed and the shadows remain so that it now exists in the negative space.

The brain will then 'fill in the gaps' so that the image makes sense. The missing front-face of the 'M' also gives the impression that it is basked in light which reflects examples of architecture when the light is hitting them in such a way that the most visible part is actually the shadow left by the structure.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks