Organic Ilford is a community-led social enterprise that sources fresh organic, seasonal vegetables, fruit & eggs from small-scale farms & producers & sell directly to the community. Prior to launch I was approached to provide an instantly recognisable brand, sympathetic to the organisations aims of simplicity, elegance and practicality.

The use of the elegant Sabon LT font adds a decorative touch to the mark, combined with serif fonts’ prevalence of having slanted counters enables a stylised ‘hidden fruit’ (something that lends itself well to the organisations ethos of changing habits) within the white-space of the ‘O’.

The hidden fruit counter works nicely with die-cutting on stationary and for repetition on packaging, giving the design movement and life.


David is a consummate professional with a quick understanding of his clients' needs and the skill to create brands that not only look good but work hard. During our first meeting, although I lacked a clear vision of what I wanted the logo to look like, David quickly helped me reach an understanding of what I wanted the logo to represent and achieve.

By sketching out a series of drafts and asking detailed questions about its usage on printed paper, cotton bags, social media, etc., he worked with me to create a strong, versatile, immediately recognisable brand amongst a crowded market. I wouldn't hesitate in working with him again.

Toni Dipple