PROJECT BRIEF

Community is essential to RYPT, this is what separates them from conventional gyms.

RYPT stands for ‘Reach Your Potential Together’, they are committed to creating a high-end boutique fitness studio for all ages and abilities in North West London. Members of the RYPT family will enjoy high intensity, full body classes, lead by experienced and motivated trainers in a state-of-the-art arena We will offer group training classes and technology that will allow members to communicate and build relationships with each other.

RYPT approached me with a problem - how do they reflect everything above in a logo? I told them it was impossible, a logo can't express all of that.....but an identity can!

The creative draws from the extent and range of their clients' application towards their fitness.

The identity was crafted with the idea for utilising eye-catching and bold advertising concepts whereby you can wrap the stretched 'R' around a variety of substrates such as building signage, paper materials, clothing, billboards etc etc.

It creates intrigue and interest in the brand. The mark gives the feeling of being 'under tension' and is influenced by hypertrophy. It has a modern and dynamic style and will age very well owing to its simplicity. The stretched R gives the word-mark movement and energy.

CLIENT THOUGHTS

Working with David has proved to be invaluable!

From the outset, David grasped our unique concept immediately, something other companies have failed to comprehend after numerous attempts.

David voluntarily went over and above what we expected, much to our surprise and satisfaction. David is more than professional, astoundingly creative and most significantly - results orientated.

This is what sets him apart from other brand specialists!

David is a genuine person who I highly recommend to anyone seeking an exceptional brand identity in a short time frame.  If you’re looking for a brand specialist, honestly, don’t waste your time looking elsewhere.  David is the man!

Anish Nathwani - Co-Founder & Director