Established in 1976, Varney Physio has developed into a modern and busy physiotherapy and diagnostics clinic.

The practice required a complete overhaul of its old identity, which included exterior and interior branding, printed collateral and their digital prescience. Musculoskeletal injuries are at the heart of what the practice deal with day-to-day and their logo has been crafted from the imagery of a muscle and ball & socket joint. The logo and wordmark can combine in ‘lock-up’ variations that help the design adapt to different applications and environments.


I was hesitant at first that the re-branding process would take up even more of my time but David took care of everything, he understood the culture of the practice and how to reach new clients....all I had to do was say if I liked something.

Since re-branding our business has increased immeasurably, new clients have commented they never knew we were here despite them living in the area for years.

I think that says a lot about our new brand and the quality of David's work!

Steve Varney