Hello, I'm a brand strategist and identity specialist in North London

What does this mean? I help my clients develop their personality so they attract their ideal customers. I uncover what makes the business unique and then create brand identities and marketing visuals that grab attention and make good first impressions - not just nice looking designs...but something that helps my clients speak to their customers, pursue their aims and objectives and achieve more business.

I work from my studio in North London and enjoy collaborating with companies of all sizes. Is your business in need of a distinctive visual identity, one that communicates the appropriate message to your target demographic and is memorable for the right reasons? If this is the case I will be happy to hear from you, I hope you enjoy my work.

Injury Fit Pro

Identity | Branding

PROJECT BRIEF

Injury Fit Pro's creator Robert Shanks, (BSc (Hons) Ost) delivers his expertise to a global client base via ebook style self help coaching programmes featuring exclusive videos and content on how to manage and treat your own back pain, knee pain, heel pain and other sports injuries as well as how to workout safely without inuring your joints.

The brief was to create a dynamic logo and brand identity which would fit in well but stand out amongst the sea of competitors in the online fitness market.

CLIENT THOUGHTS

I commissioned David to give his honest feedback on our old logo. David was quick to pick up on what had been niggling at the back of mind, namely that the old logo featured outdated fonts and design.

I commissioned a revamp of our logo and was EXTREMELY pleased with the result. Every feature of the new logo was designed by David with a purpose in mind and to look good and work with all manner of social medial and marketing channels such as Instagram, facebook, website etc.

The end result was a new logo, unlike the previous, that will (hopefully) stand the test of time, have widespread appeal and ultimately make the brand more successful. David is a talented, intelligent and thoughtful graphic designer whom I wholeheartedly recommend to anyone requiring logo, leaflet design or any other sort of marketing design.

Robert Shanks

Home Visit Therapies

Identity | Print | Branding

PROJECT BRIEF

Home Visit Therapies are a London-based mobile therapy services platform that allows anyone to book therapists to come to their home or workplace to receive various therapeutic treatments.

Previously going by the name of 'Body Therapies Plus', I suggested a strategy of completely re-branding and focussing the name and creative on the mobile-therapist passing through a doorway to treat their client. Their mark needed to be able to adapt across all media so several lockups were created in order to meet the needs online and offline.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks

SonoHack

Identity | Motion design

PROJECT BRIEF

SonoHack is an educational YouTube channel who produce video content instructing Sonographers and postgraduates on the most effective ways of scanning problematic areas of the body.

The brief was to create a brand identity which resonates (pun 100% intentional) with the professional demographic of Ultrasound Sonographers. SonoHack also required a short animated 'bumper' to introduce each video they post on their YouTube channel.

The creative was based around the movement of ultrasound waves from a transducer and the reflected wave from the intended object. This concept needed to work equally well in static and animated forms.

CLIENT THOUGHTS

This is my third project with David and I can not recommend his design skills highly enough!

David is great at taking the hassle of creation and design off your hands and is always on hand for instant advice and feedback.

David always offers plenty of design options in a timely manner and to an excellent standard. I am sure there will be more projects in the future....

Jonathan Wride

Cure Cosmetics

Identity | Print | Web

PROJECT BRIEF

Cure Cosmetics is the sister company of Cure Physio. The clinics are run by a highly experienced nurse who specialises in advanced natural skin rejuvenation treatments that harness the body’s own ability to regenerate.

It was imperative for the companies to have a strong visual synergy to match their joint dedication in using techniques which harness the body's ability to heal itself. We achieved this by altering the brand colours and electing for a softer palette which reflects the less intense nature of the company in comparison to the Physiotherapy side.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks

Brothers' Ruin

Identity

PROJECT BRIEF

Brothers' Ruin travel around festivals and events serving high quality Gin & Tonic mixes from their pop-up bar. In partnership with a boutique London Gin distillery they provide a simple seasonal menu which is aimed at customers who are looking for something a bit special and are happy to pay for quality.

The brief was to create a brand identity which reflects the quality of the product. "It needs to feel good, taste great, look quirky and be Instagram worthy. We are passionate about the drinks we make and we want other people to be also".

The creative was based on the seasonal aspect of the bar by implementing botanical imagery (citrus/floral/juniper) into the double 'bowl' of the B and single 'bowl' of the R. The colour palette can adapt to suit the changing of the key seasonal months (Spring, Summer & Autumn) the bar operates in.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks

Cure Physio

Identity | Print | Web

PROJECT BRIEF

Cure Physio was established by Physiotherapist Jonathan Wride to provide injury diagnostics and physiotherapy at clinics in the wider Gloucestershire region.

Jonathan approached me to craft his brand from the ground-up. Starting with the logo Identity and then extending to print design and web design.

The Cure brand is centred around the concept of working/not working (x&+) in the sense that we only visit health practitioners when something isn't behaving as it should.

Drawing on the definable western collateral of The Red Cross, more in its strong and bold sense of duty to help people in crisis and without discrimination than simply lifting the 'cross' element and colour scheme. A cross has been hidden in the whitespace between the colon and 'Physio' is paired with unapologetically strong typography

CLIENT THOUGHTS

David has been extremely professional and helpful throughout the development of my new business. It is so important to have professional people you can trust to get on with a job independently and always deliver the results you need.

David is on hand 24/7 throughout the design and delivery of the project which really helps tailor the final design to the standard you require. Apart from design David also offers great practical business development ideas and ways to implement them. Highly recommended!

Jonathan Wride

Absolute Dance

Print | Web

PROJECT BRIEF

Absolute Dance approached me initially to design the programme for their biennial show production. After our initial meetings it became clear they would also require a complete re-design of their website.

Though they wanted to keep their previous logo, they were very happy for me suggest other ways of ensuring consistent branding across all media. This was achieved through imagery, layout and typographic choices.

We changed the programme from a throwaway piece in previous years into a keepsake item. Introducing tactile elements like the paper stock choice, print processes such as the pink foil applied to the logo and lastly the print finishing and binding details.

The entire booklet has been sewn-bound by a seamstress who used the same satin thread used on ballet shoes. The internal pages where cast names appear have an extra perforated page detail - this will enable a family to mount the programme in a deep frame alongside the page their child/family member appears on.

CLIENT THOUGHTS

David has been an inspiration to work with!

He has shown professionalism and expertise which has surpassed our expectations. Prior to commissioning David’s services we had been set to launch with a completely different logo and we initially only brought David in to check things over and to design some leaflets. However, he was not afraid to give candid feedback on what we had achieved without him. This was exactly what we needed!

David was able to point out the short comings of our previous logo in a polite and articulate way. This lead to David providing suggestions for alternative options and completely redesigning a new logo for us. David’s final version of the logo was so much more superior to our previous, we were blown away by the result!

It has given us renewed enthusiasm and energised the whole team! I cannot recommend David highly enough, if you need design work for a product launch or a re-brand my advice is to bring him in at the start of your project so he can set things on the right path for you.

Robert Shanks

Varney Physio

Identity | Print | Branding | Web

PROJECT BRIEF

Established in 1976, Varney Physio has developed into a modern and busy physiotherapy and diagnostics clinic.

The practice required a complete overhaul of its old identity, which included exterior and interior branding, printed collateral and their digital prescience. Musculoskeletal injuries are at the heart of what the practice deal with day-to-day and their logo has been crafted from the imagery of a muscle and ball & socket joint. The logo and wordmark can combine in ‘lock-up’ variations that help the design adapt to different applications and environments.

CLIENT THOUGHTS

I was hesitant at first that the re-branding process would take up even more of my time but David took care of everything, he understood the culture of the practice and how to reach new clients....all I had to do was say if I liked something.

Since re-branding our business has increased immeasurably, new clients have commented they never knew we were here despite them living in the area for years.

I think that says a lot about our new brand and the quality of David's work!

Steve Varney

Alexander Fisher Recruitment

Identity | Print | Branding | Web

PROJECT BRIEF

Alexander Fisher Recruitment was established over 10 years ago as a construction recruitment agency by a husband and wife team and has grown to include 6 specialist divisions.

The agency hired me to re-fresh their old brand identity across all platforms and included in the brief was a way of showing and separating their 6 divisions when the situation called for it, in other words the identity had to be highly adaptable but remain recognisable.

The identity and hidden figure is a graphic interpretation of who the agency are - people! Not a nameless corporation whose sole intention it is to place any candidate in a role, they care about their clients and candidates equally and pride themselves in placing round pegs in round holes!

CLIENT THOUGHTS

David was recommended to us and after an initial meeting the agreed brief was to deliver a branding that would give us a new lease of life, make us stand out from other recruiters and to be able to adapt to all uses including merchandise, vehicles and social media.

Because the majority of people search on their mobile phones now we also needed to bring our website up-to-date design and usability wise.

We certainly weren’t disappointed! The new branding has unquestionably inspired us and actually bought back the excitement and passion we had when starting our business 11 years ago.

We would have no hesitation in recommending David, in fact we already have!

Heather Fisher - Director

Pure Ingenuity

Identity | Branding | Web

PROJECT BRIEF

Pure Ingenuity is the ‘above the line’ arm of The Ingenuity Group who provide marketing services to companies and media agencies that outsource marketing and advertising campaigns.

Having already created a brand identity for their sister company I was uniquely placed in understanding their business culture and how vital it was for the new identity to be able to stand on its own two feet but have synergy with Perfect Ingenuity.

Utilising the same creative collateral as the sister company to illustrate what the company provides – in this case Above the Line marketing strategies – though instead of the ‘Y’ forming the shape of an arrow it is now the ‘N’ which takes on this task. The mark features the same contrasting mix of light and heavy fonts as Perfect Ingenuity to create emphasis on each word, which ensures creative synergy with the sister company is achieved.

CLIENT THOUGHTS

David was the natural choice when the time came to brand the new department within our group!

His professionalism on our previous successful brand strategy was carried through to this exciting new addition to our company and we are equally as pleased with the results.

It was important for our group to have visual similarities but to be able to operate separately and stand alone if needed - this was accomplished 100%....couldn't be happier!

Graham Clark

to Di for Jewellery

Identity | Print

PROJECT BRIEF

to Di for create unique, handcrafted Sterling Silver jewellery using traditional techniques, incorporating naturally beautiful elements from semi precious cabochon gems to sea glass and designer beads.

Bench jeweller Di Clark needed an original brand name and suitable identity concept to help her work stand out amongst a sea of competitors. The name I devised for her is a succinct wordplay amalgam of the clients’ first name + the common phrase used when something is desirable.

The challenge was to create a bold identity whilst also bestowing
an elegance and beauty. The mark is created by combining complimentary typefaces - one with ornate ligatures and the other
a very clean sans-serif - and then adding the flourishing touch of a ‘jewel’ graphic element for the tittle (dot above the i).

CLIENT THOUGHTS

The final design exemplifies my USP which is that items of jewellery produced by the business are 'handcrafted' and can be made to order for customers.

I'm very happy that my new branding concept reflects this core identity in an interesting and modern visual manner. The final design translates easily through size options from business cards to larger marketing and advertising media. Quite simply, I love it and my customers are also impressed with David's classic design. Thank you!

Di Clark

3D

Identity | Print | Branding

PROJECT BRIEF

3D, or Darica Dil Devrimi (Darica Language Evolution) are an Educational charity who were founded by English language teacher Fulya Ylimaz after meeting scores of children selling water and begging at traffic lights in her town of Darica, Turkey. She established the charity to dedicate itself to providing English language education to help open doors to displaced child refugees who only have their basic needs provided. Their aim is to provide the children with safe access to local and free education and enable their integration into the local education system.  

The identity solution I provided is at the heart of what 3D will do for the children - teaching them a new language. The left-hand side shows a stylised page of a book, the curves of the page give it movement and convey the feeling it is in the process of being turned, the right-hand side forms the shape of a speech-bubble; the bottom-left edge (forming the extender of the bubble) initially follows the same line as the curve of the page on the left, instead of completing the curve it then straightens to form the strait line of a speech bubble, white space between both marks help to signify an open page within a book.

The placement of the ‘3D’ text within the speech bubble serves as a call-to-action and helps place importance & urgency on the logo. The speech bubble also serves a second purpose in advertising campaigns whereby any number of emotive taglines can be utilised alongside suitable imagery to attain attention and support for the charity.

CLIENT THOUGHTS

David produced exactly what we needed from the brief we discussed. We felt he really understood the different requirements and ethos needed for a charity rather than a business. It was a very positive experience for us from start to finish!

David captured the spirit of what we are trying to do for refugee children in the area. We would recommend his design work to others and won't hesitate to use him again should the need arise.

Fulya Yalezan Yilmaz

Doug Stone Training

Identity | Print | Branding | Web

PROJECT BRIEF

Doug Stone is a qualified UK Athletics coach & personal trainer who works with teenage national title winning elite athletes. Doug came to me in desperate need of a considered identity, tagline and branding package - ranging from printed material to website design - in order to reach prospective clients and stand out from the crowd of personal trainers.  

The challenge with his identity was keeping any design imagery as varied as possible to the industry of health and fitness.  Early research showed that the dumbbell, though very adaptable and iconic, is so widely used that any company or trainer who utilise it faces a very real risk of being lost in a sea of copies.  It also became apparent in the development stage that - though Doug specialises in training elite track athletes - leaning too much on the ‘track’ side (athletic spikes for example) could alienate a vast group of potential clients just looking to improve their general fitness or reduce body fat.  

The wordmark is centred on utilising an instantly recognisable icon/shape of a training/gym shoe, which is hidden within the white-space between the D&S, highlighting how speed & power can be central to not just athletics but also in general fitness, as is the case with HIIT training for weight loss purposes.  

The tagline ‘Doug, Sweat & Tears’ is a paraphrase of a Winston Churchill speech & very common saying ‘Blood, sweat and tears’, which in the modern day is used to describe when something has taken lots of trials and effort on the way to success. The phrase fit perfectly with Doug’s initials and training ethos, it also lends itself very well to apparel and marketing purposes as a call-to-action and motivational tool.

CLIENT THOUGHTS

From the moment I started working with David it was clear he was the right designer for me.  He has an incredible depth of knowledge within his profession and is willing to put in the effort that is needed to get the product to its absolute best.

Just like me he is a perfectionist and it is because ff this that everything he produces is of the highest quality.

Doug Stone

Dip It

Identity | Print | Branding

PROJECT BRIEF

Dip it bring a new way of creating dips at home to the UK shores, their sachets contain freeze-dried flavour combinations of real ingredients which you then stir into your choice of sauce, from sour cream to zero-fat yoghurt, the only effort needed is deciding how healthy or how naughty you’ll decide to be.

Dip it tasked me with creating their entire brand strategy, from logo identity to advertising through to packaging concepts. The brief was to bring alive their flavour combinations and help customers feel assured that the sachets contain 100% real ingredients and no chemicals.

This was achieved by showing real ingredients in their imagery, something their competitors don’t/can’t do due to their chemical content. The identity was created by replacing the tittle (dot) of the i’s with sauce-bowls, it’s subtle but really drives home the idea that the sachets are used to create dips.

CLIENT THOUGHTS

We came to David with a proposal for helping us build the aesthetic look of our company, as prior to speaking with him all we had were a few recipes and the vague hope that other people would find them tasty.

We couldn't be happier with what he delivered, even going so far as to suggest the 'flavour combination' concept which creates such a clean and clear message to customers. We have real confidence that we can now approach investors and distributors with a product which has a strong identity and look forward to working with David in the future as our company grows.

Sanna Pehkonen

Heritage Gun Cabinets

Identity | Print | Branding

PROJECT BRIEF

Heritage is a carpentry and joinery company who specialise in designing & building beautiful bespoke gun cabinet installations in the boots of cars. They commissioned me to create an identity, suitable stationary and timeless marketing materials.

The wordmark utilises a classic script font, the crossbar of the ‘H’ has been replaced with the silhouette of the CEO’s favourite Beretta 687. To accompany this, the tittle (dot) of the ‘i’ has been replaced with a cartridge & shot, it gives the mark movement and reflects the special & individual quality Heritage bring when designing and fabricating their bespoke cabinets.

The decision to include a sans-serif font for ‘Gun Cabinets’ is intended to provide contrast to the mark as a whole and increases legibility on a variety of media and substrates.

CLIENT THOUGHTS

A logo which links into the craftsmanship of our cabinets is exactly what we needed, it's brilliant that David was able to take from our conversations the precise feel we were looking for. He has been great to work with and we would definitely recommend his work!

Andy Fisher

Perfect Ingenuity

Identity | Print | Branding | Web

PROJECT BRIEF

Perfect Ingenuity provide below the line marketing services to B2C companies looking to market their goods and products to consumers directly through SMS, telephone, email, sampling or direct mail.

I was tasked with creating an identity for them, which conveyed a trustworthy, clean, clever, different & established company image.
The clean sans-serif typeface and slightly playful typographical device at the end of the word ‘Ingenuity’ give the feel of a professional organisation that is confident in standing aside from its competitors. The clipped ‘Y’ in the wordmark produces the shape of an arrow or directional marker, in addition to the line above the word ‘Ingenuity’ giving the impression of ‘Below the Line’.

The Logo is a graphic interpretation of what the company does. It adapts easily to different applications, from supersize billboards to 10x10 pixel website Favicons. Its simplicity is something that can be easily identified.

CLIENT THOUGHTS

We came to David to create the identity, logo and stationary for our new business and couldn't be happier with the results

He understood the culture of what we are trying to do and found a way to represent that graphically in a clever but subtle way, all our clients have commented how slick everything looks and that's exactly what we were hoping to achieve!

Graham Clark

East-London Finnish-School

Identity | Print

PROJECT BRIEF

Ita-Lontoon Suomi-Koulu (East-London Finnish-School) is a Finnish language school for children and adults in East London. It was set up by Finnish parents in 2014 to ensure their children receive regular structured learning in the Finnish language.

The school needed to compile the many songs and poetry that are used with the different age groups into one book; it needed to be clear and uncluttered so as to be easy to follow and have an accompanying wordmark which could be rolled out on their website.

From the outset I established a deliberately expansive outside margin so the lyrics can be easily read without your thumbs creeping over lyrics. The Logo/wordmark is a simple yet effective graphical interpretation of who the school are, by simply moving the ‘i’ in ‘Suomi’ forward so it intersects with the hyphen between ‘Suomi-Koulu’, it creates the Nordic Cross, then once it is changed to blue it becomes
the Finnish flag.

CLIENT THOUGHTS

David did a really nice job designing our school song book. They're really easy to follow and very clear.

It's also really nice that he was able to include the flag of Finland into the letters on the front of the book. It is not something you notice right away but when you do it is hard to miss and quite clever!

Katja Kinnarinen

Wave to Mummy

Identity | Print

PROJECT BRIEF

Wave to Mummy is a London-based family lifestyle blog that works regularly with UK based companies of all sizes targeting the parental market. It shares personal stories & high quality photography of motherhood and parenting in and around London.

Sanna asked me to help establish her entire identity, from the naming of the brand-up. It had to be something instantly understandable and work seamlessly on digital and print media.

The brief was to subtly incorporate the many aspects of her brand into the wordmark and logo, the wording itself is something her husband would say to their daughter as Sanna left for the day, the ‘W’ forming the shape of waving arms giving a feeling of friendliness. This playful tone is continued with the treatment of ‘Mummy’ which is influenced by the London Tube map.

CLIENT THOUGHTS

I’m really happy with the design; it was well thought through and incorporated all the aspects I wanted. It shows my brand in a good light and believe its professionalism has made the blog more attractive to advertisers wishing to work with me.

Sanna Pehkonen

I Was There Photography

Identity

PROJECT BRIEF

I Was There Photography is the working name of published photographer Ila Desai who specialises in capturing live music events. Ila hired me to create her identity and branding, which was to be applied to a variety of media – from business cards to apparel.

Inspired by the framing guides through a camera’s viewfinder, the mark is crafted by framing the word ‘there’; illustrating how fleeting moments are captured and never repeated in the same way again.

The frames work across a range of press-pack media such as heavy cloth-wallets for protecting developed hardcopies. Dark card folders have been treated with silver foil frames, which can then be customised for each occasion by using stickers within the frames.

CLIENT THOUGHTS

Working with David has been an absolute pleasure! Having felt like I was selling myself short still using branding I had put together when I first started out as a photographer, David came in and took the time to understand where I was coming from and going to creatively.

He took the way I saw myself artistically and translated that into an identity, developing it into a beautiful design package that could be integrated into all aspects of my advertising and branding, and with the ability to make it as in your face, or subtle as the situation required.

Ila Desai

Krispy Kreme

Print

PROJECT BRIEF

A company that needs little introduction even if you don’t have a sweet tooth!

I was hired strictly as an artworker for a series of billboard campaigns advertising the opening of new locations around the UK. The boards varied in size, from the standard 6 sheet (typically seen at bus stops) to the gigantic 96 sheet billboards usually seen at the roadside.

NordEco

Print

PROJECT BRIEF

HVT are a London-based mobile therapy services platform that allows anyone to book therapists to come to their home or workplace and get various therapeutic treatments.

The creative focussed on the mobile aspect and played on the concept of the therapist passing through a doorway to treat their client. Their mark needed to be able to adapt across all media so several lockups were created in order to meet the needs online and offline.

CLIENT THOUGHTS

David was absolutely brilliant in creating our print. He worked quickly and had a helpful vision for capturing the unique aspects of our chairs straight away. He was a pleasure to work with and produced a print that stands out. It perfectly highlights the unique style of the product. We could not be happier to work with him again.

Riina Hynninen

Organic Ilford

Identity

PROJECT BRIEF

Organic Ilford is a community-led social enterprise that sources fresh organic, seasonal vegetables, fruit & eggs from small-scale farms & producers & sell directly to the community. Prior to launch I was approached to provide an instantly recognisable brand, sympathetic to the organisations aims of simplicity, elegance and practicality.

The use of the elegant Sabon LT font adds a decorative touch to the mark, combined with serif fonts’ prevalence of having slanted counters enables a stylised ‘hidden fruit’ (something that lends itself well to the organisations ethos of changing habits) within the white-space of the ‘O’.

The hidden fruit counter works nicely with die-cutting on stationary and for repetition on packaging, giving the design movement and life.

CLIENT THOUGHTS

David is a consummate professional with a quick understanding of his clients' needs and the skill to create brands that not only look good but work hard. During our first meeting, although I lacked a clear vision of what I wanted the logo to look like, David quickly helped me reach an understanding of what I wanted the logo to represent and achieve.

By sketching out a series of drafts and asking detailed questions about its usage on printed paper, cotton bags, social media, etc., he worked with me to create a strong, versatile, immediately recognisable brand amongst a crowded market. I wouldn't hesitate in working with him again.

Toni Dipple

Bray Leino Addiction

Identity

PROJECT BRIEF

Addiction Worldwide and Bray Leino were two creative advertising agencies looking to merge into one.

I was briefed by the CEO of Addiction Worldwide to show how the two agencies could merge visually.

My solution was to evoke what the two agencies did for their clients in an instantly recognisable wordmark. The counter of the ‘a’ is replaced with a speech bubble which illustrates simply that they help clients find their voice.

Contact

If you want to find out more about my process to brand strategy and brand identity, or alternatively would like to discuss your project then drop me a line or fill out the form below and i'll get back to you.

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Contact

If you want to drop me a line just fill out the form below and i'll get back to you, alternatively my direct contact details are above.

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FAQ

Answers to some frequently asked questions can be found below - for anything else please don't hesitate to contact me.

So, where do we start?

I begin by asking you about your business, your customers and your targets. We will discuss the details of the project and I will outline what my process is. Depending on what we discuss I may or may not ask you to fill out a contact form which will help formulate a creative brief.

After discussing your needs, and agreeing on the proposal and budget, I take the client through a strategy workshop where we accomplish a number of things, but for the sake of this FAQ i'll run through some of them:

● We uncover the things about your business which make you unique which we can turn into attributes.

● We construct user profiles in order to gain an understanding of the user demographics you are targeting and how best to attract their interest.

● I interview your existing customers which add an extra dimension to the previously mentioned user profiles. It also enables us to ascertain what your clients' needs are and how best to satisfy them.

The insights we gain from this process are used to construct your 'brand'.

What is a brand?

It’s simple - A ‘brand’ is the perception of a company, product or service. It’s the promises it makes and upholds, the ideals it follows. The personality it conveys and the voice it speaks with.

So you don’t design logos?

I do - deliverables like logos, graphics and colours are components of the brand, they can’t be used to define it - that’s like saying my choice of glasses defines me, they are a visual representation of my tastes, but they aren’t indicative of who I am and how I behave.  

What does brand identity cover? what will I get?

It’s a pretty broad subject, and no two clients’ needs are the same so it will be different for every company. Typically though, a brand identity project will include Logos/workmarks/icons/graphics, Messaging, Corporate Print (stationary/catalogues etc), Publication advertising, OOH (out of home) advertising, POS (point of sale), Company branding (vehicles, apparel, Internal/external office etc) Packaging….the list is extensive, it’s best to discuss what your specific needs are.  

What will having a brand identity do for me?

In short? make you money! It will be the reason people choose your services or product over that of a competitor - It is argued that an individual gets 7 seconds to make a good impression, the same can be said for businesses. As consumers we use our most intuitive receptor to gauge that first impression, sight!

Put simply - If something looks good, we want to try it. If the product/service delivers on that initial promise... we come back for more.

Ok, so where does brand strategy come in? Is this just a questionnaire?

Strategy is the objective roadmap which every creative decision follows. It’s impossible to deliver effective strategy by the client filling out a questionnaire, and to be honest, that would feel a little like homework, wouldn’t it?

Brand Strategy is too extensive to cover here in just a few short paragraphs but it starts with a workshop I run with the client, I ask them to set out a day so we can align what’s good about their company with what their ideal customers/users etc are looking for.

Get in touch and i’d be more than happy to discuss it in detail.

How much do you charge?

Costings can be structured 2 ways to suit the client:

1. After discussing the project with you I will send a proposal showing pricing variations based on the project deliverables we discussed.

2. The client specifies a marketing budget and what they hope to achieve from the project, I can then be clear from the outset what deliverables are achievable within that budget.

What areas do you cover? What if we’re based in another country?

I am based in North London but service clients from all over the world. Even before the current climate we find ourselves in I have been using video calling such as Zoom as a great way of communicating with clients when it's not possible to meet face-to-face. Email also provides helpful and trackable reference points during the design process.

All work is submitted to the client by email unless the client requests a face-to-face presentation.

How long do projects take?

This can vary depending on the scope and budget of the brief; projects can range from weeks to several months, these will differ greatly in how much content is being produced and the size of the budget.

Which payment methods do you accept?

I accept BACS (bank transfer) payment only.

What if we don’t like the design?

This has never happened! I submit more than one design option to provide the client with enough choices to make their decision. I work hard to ensure my clients are completely happy with concepts at all stages of the design process.

How many options will we get?

Again this is slightly dependant on factors such as budget but I aim to provide between 2 and 4 design options for you to decide from.
I have found that presenting more than 4 options often creates a dilemma for the client and it's difficult for them to decide which option has solved the brief in the best way.

Do clients play a role?

Absolutely! Strategy in particular is reliant on client interaction. The brand strategy workshop and resulting discovery serves as an objective roadmap from which every creative decision is gauged. This helps clients measure the effectiveness of proposed choices and avoids possible indecision.

Do you handle printing?

I work with and can recommend a number of printers who can provide you with quotes for your printing needs.

Many clients have found it useful to ask me to liaise with a print house on their behalf for their ‘first run’ of stationary. Clients are then free to deal directly with printers as and when they need more work printed. I don’t offer this service going forward & encourage clients to establish their own relationships with print-houses for future needs.

Can you buy our domain when you build our website?

This is something I have been asked in recent times - I can't stress strongly enough the importance of a client owning their own domain registration. For your own companies' security (and for a number of other reasons) a third party (designer) shouldn't nor do they need to own the registration. I advise all clients to purchase their domain prior to me commencing a website build - all I need is access to the DNS records and this stage comes at the very end of the design and website build process.

FAQ

Answers to some frequently asked questions can be found below - for anything else please don't hesitate to contact me.

So, where do we start?

I begin by asking you about your business, your customers and your targets. We will discuss the details of the project and I will outline what my process is. Depending on what we discuss I may or may not ask you to fill out a contact form which will help formulate a creative brief.

After discussing your needs, and agreeing on the proposal and budget, I take the client through a strategy workshop where we accomplish a number of things, but for the sake of this FAQ i'll run through some of them:

● We uncover the things about your business which make you unique which we can turn into attributes.

● We construct user profiles in order to gain an understanding of the user demographics you are targeting and how best to attract their interest.

● I interview your existing customers which add an extra dimension to the previously mentioned user profiles. It also enables us to ascertain what your clients' needs are and how best to satisfy them.

The insights we gain from this process are used to construct your 'brand'.

What is a brand?

It’s simple - A ‘brand’ is the perception of a company, product or service. It’s the promises it makes and upholds, the ideals it follows. The personality it conveys and the voice it speaks with.

So you don’t design logos?

I do - deliverables like logos, graphics and colours are components of the brand, they can’t be used to define it - that’s like saying my choice of glasses defines me, they are a visual representation of my tastes, but they aren’t indicative of who I am and how I behave.  

What does brand identity cover? what will I get?

It’s a pretty broad subject, and no two clients’ needs are the same so it will be different for every company. Typically though, a brand identity project will include Logos/workmarks/icons/graphics, Messaging, Corporate Print (stationary/catalogues etc), Publication advertising, OOH (out of home) advertising, POS (point of sale), Company branding (vehicles, apparel, Internal/external office etc) Packaging….the list is extensive, it’s best to discuss what your specific needs are.                

What will having a brand identity do for me?

In short? make you money! It will be the reason people choose your services or product over that of a competitor - It is argued that an individual gets 7 seconds to make a good impression, the same can be said for businesses. As consumers we use our most intuitive receptor to gauge that first impression, sight!

Put simply - If something looks good, we want to try it. If the product/service delivers on that initial promise... we come back for more.

Ok, so where does brand strategy come in? Is this just a questionnaire?

Strategy is the objective roadmap which every creative decision follows. It’s impossible to deliver effective strategy by the client filling out a questionnaire, and to be honest, that would feel a little like homework, wouldn’t it?

Brand Strategy is too extensive to cover here in just a few short paragraphs but it starts with a workshop I run with the client, I ask them to set out a day so we can align what’s good about their company with what their ideal customers/users etc are looking for.

Get in touch and i’d be more than happy to discuss it in detail.

How much do you charge?

Costings can be structured 2 ways to suit the client:

1. After discussing the project with you I will send a proposal showing pricing variations based on the project deliverables we discussed.

2. The client specifies a marketing budget and what they hope to achieve from the project, I can then be clear from the outset what deliverables are achievable within that budget.

Which areas do you cover? What if we’re based in another country?

I am based in North London but service clients from all over the world. Even before the current climate we find ourselves in I have been using video calling such as Zoom as a great way of communicating with clients when it's not possible to meet face-to-face. Email also provides helpful and trackable reference points during the design process.

All work is submitted to the client by email unless the client requests a face-to-face presentation.

How long do projects take?

This can vary depending on the scope and budget of the brief; projects can range from weeks to several months, these will differ greatly in how much content is being produced and the size of the budget.

Which payment methods do you accept?

I accept BACS (bank transfer) payment only.

What if we don’t like the design?

This has never happened! I submit more than one design option
to provide the client with enough choices to make their decision.
I work hard to ensure my clients are completely happy with concepts at all stages of the design process.

How many options will we get?

Again this is slightly dependant on factors such as budget but I aim to provide between 2 and 4 design options for you to decide from.
I have found that presenting more than 4 options often creates a dilemma for the client and it's difficult for them to decide which option has solved the brief in the best way.

Do clients play a role?

Absolutely! Strategy in particular is reliant on client interaction. The brand strategy workshop and resulting discovery serves as an objective roadmap from which every creative decision is gauged. This helps clients measure the effectiveness of proposed choices and avoids possible indecision.

Do you handle printing?

I work with and can recommend a number of printers who can provide you with quotes for your printing needs.

Many clients have found it useful to ask me to liaise with a print house on their behalf for their ‘first run’ of stationary. Clients are then free to deal directly with printers as and when they need more work printed. I don’t offer this service going forward & encourage clients to establish their own relationships with print-houses for future needs.

Can you buy our domain when you build our website?

This is something I have been asked in recent times - I can't stress strongly enough the importance of a client owning their own domain registration. For your own companies' security (and for a number of other reasons) a third party (designer) shouldn't nor do they need to own the registration. I advise all clients to purchase their domain prior to me commencing a website build - all I need is access to the DNS records and this stage comes at the very end of the design and website build process.