Hello

I'm a brand strategist and identity specialist.

What does this mean? I help my clients develop their personality so they attract their ideal customers. I uncover what makes the business unique and then create brand identities and marketing visuals that grab attention and make good first impressions - not just nice looking designs...but something that helps my clients speak to their customers, pursue their aims and objectives and achieve more business.

I work from my studio in North London and enjoy collaborating with companies of all sizes. Is your business in need of a distinctive visual identity, one that communicates the appropriate message to your target demographic and is memorable for the right reasons? If this is the case I will be happy to hear from you, I hope you enjoy my work.

Injury Fit Pro

Identity | Branding

Home Visit Therapies

Identity | Print | Branding

SonoHack

Identity | Motion design

Cure Cosmetics

Identity | Print | Web

Brothers' Ruin

Identity

Cure Physio

Identity | Print | Web

Absolute Dance

Print | Web

Varney Physio

Identity | Print | Branding | Web

Alexander Fisher Recruitment

Identity | Print | Branding | Web

Pure Ingenuity

Identity | Branding | Web

to Di for Jewellery

Identity | Print

3D

Identity | Print | Branding

Doug Stone Training

Identity | Print | Branding | Web

Dip It

Identity | Print | Branding

Heritage Gun Cabinets

Identity | Print | Branding

Perfect Ingenuity

Identity | Print | Branding | Web

East-London Finnish-School

Identity | Print

Wave to Mummy

Identity | Print

I Was There Photography

Identity

Krispy Kreme

Print

NordEco

Print

Organic Ilford

Identity

Bray Leino Addiction

Identity

FAQ

Answers to some frequently asked questions can be found below - for anything else please don't hesitate to contact me.

So, where do we start?

I begin by asking you about your company and discussing the details of the project with you, I will also ask you to fill out a quick design form, this helps the initial stage of scoping the project.

From here I then like to sit down with you for a strategy workshop where we uncover the things about your brand which make you unique. This then informs the research and design development. It's important to discuss the budget with you as early as possible as this will inform how much time can be spent on all stages of the design process.

So you make logo's?

Crafting a logo is one part of what I do for clients yes. Without getting too detailed, a brand identity is more than a logo just like a car is more than a steering wheel. Yes it's a crucial element but there are other aspects which are extremely important to getting the car moving.

That being said, you can see from past work that clients have approached me for print design, web design and marketing campaigns both online and offline without the need to create a brand identity if one already exists and is working effectively for them.

How much do you charge?

I ask clients to firstly figure out what a successful project would look like to them and what they hope to achieve. Costings can then be structured in 3 ways to better suit each client:

1. After discussing the project with you I can send proposal quotes which show pricing variations and which design deliverables can be included to suit your budget. Completing the questionnaire often helps clients to think about how much they would like extend for the design budget as it shows where their money is being spent.

2. The client specifies a budget and what they hope to achieve from the project, I can then be clear from the outset what design deliverables are achievable within that budget.

3. Lastly I can work at an hourly rate if this is something a client prefers.

What if we’re based in another country?

This isn’t a problem. I have worked with a number of overseas clients in the past. Video calls are a great way of communicating and when that isn’t possible email provides helpful and trackable reference points in the design process. All work is submitted by email unless the client requests a face-to-face presentation. I have also found Whatsapp to be invaluable as an instant communication tool.

How long will it take?

This can vary depending on the scope and budget of the brief; projects can range from a few days to a couple of months but these will differ greatly in how much content is being produced and the size of the budget.

Which payment methods do you accept?

I accept BACS (bank transfer) payment only.

What if we don’t like the design?

This has never happened! I submit more than one design option
to provide the client with enough choices to make their decision.
I work hard to ensure my clients are completely happy with concepts at all stages of the design process.

How many options will we get?

Again this is slightly dependant on factors such as budget but I aim to provide between 2 and 4 design options for you to decide from.
I have found that presenting more than 4 options often creates a dilemma for the client and it's difficult for them to decide which option has solved the brief in the best way.

Do clients play a role?

Absolutely! Without client interaction it’s tricky (but not impossible!) to generate appropriate design ideas! Every project begins by working and talking with the client to define the brief.

By telling me about your company, the services you provide and your target audience/demographic etc I gain a deeper understanding of your business and what is required. The design process begins with research and development sketches. The strongest options are then rendered in a variety of different contexts (business cards, on screen, signage etc) and presented to the client for feedback. Any refinements that are needed are then sent in a PDF presentation to the client for approval and sign-off.

What about printing?

I work with a number of printers who can provide you with quotes for your printing needs. Of course you’re under no obligation to use them but many clients have found it useful to ask me to liaise with a print house on their behalf for their ‘first run’ of stationary.

Clients are then free to deal directly with printers as and when they need more work printed. I don’t offer this service going forward & encourage clients to establish their own relationships with print-houses for future needs.

Can you buy our domain when you build our website?

This is something I have come across in recent times - I can't stress strongly enough the importance of a client owning their own domain registration. For your own companies' security (and for a number of other reasons) a third party (designer) shouldn't nor do they need to own the registration. I advise all clients to purchase their domain prior to me commencing a website build - all I need is access to the DNS records and this stage comes at the very end of the design and website build process.

FAQ

Answers to some frequently asked questions can be found below - for anything else please don't hesitate to contact me.

So, where do we start?

I begin by asking you about your company and discussing the details of the project with you, I will also ask you to fill out a design questionnaire, this helps the initial stage of scoping the project.

From here I then like to sit down with you for a strategy workshop where we uncover the things about your brand which make you unique. This then informs the research and design development.

It's important to discuss the budget with you as early as possible as this will inform how much time can be spent on all stages of the design process.

So you make logo's?

Crafting a logo is one part of what I do for clients yes. Without getting too detailed, a brand identity is more than a logo just like a car is more than a steering wheel. Yes it's a crucial element but there are other aspects which are extremely important to getting the car moving.

That being said, you can see from past work that clients have approached me for print design, web design and marketing campaigns both online and offline without the need to create a brand identity if one already exists and is working effectively for them.

How much do you charge?

I ask clients to firstly figure out what a successful project would look like to them and what they hope to achieve. Costings can then be structured in 3 ways to better suit each client:

1. After discussing the project with you I can send proposal quotes which show pricing variations and which design deliverables can be included to suit your budget. Completing the questionnaire often helps clients to think about how much they would like extend for the design budget as it shows where their money is being spent.

2. The client specifies a budget and what they hope to achieve from the project, I can then be clear from the outset what design deliverables are achievable within that budget.

3. Lastly I can work at an hourly rate if this is something a client prefers.

What if we’re based in another country?

This isn’t a problem. I have worked with a number of overseas clients in the past, video calls are a great way of communicating and when that isn’t possible then email will always provide helpful and trackable reference points in the design process. All work is submitted by email unless the client requests a face-to-face meeting. I have also found Whatsapp to be invaluable as an instant communication tool.

Which payment methods do you accept?

I accept BACS (bank transfer) payment only.

How long will it take?

This can vary depending on the scope and budget of the brief; projects can range from a few days to a couple of months but these will differ greatly in how much content is being produced and the size of the budget.

What if we don’t like the design?

This hasn’t happened! I submit more than one design option to provide the client with enough choices to make their decision. I work hard to ensure my clients are completely happy with concepts at all stages of the design process.

How many options will we get?

Again this is slightly dependant on a couple of factors such as budget but I aim to provide between 2 and 4 design options for you to decide from. I have found that more than 4 options often creates a dilemma for the client where it's difficult for them to decide which option has solved the brief in the best way.

Do clients play a role?

Absolutely! Without client interaction it’s tricky (but not impossible!) to generate appropriate design ideas! Every project begins by working and talking with the client to define the brief.

By telling me about your company, the services you provide and your target audience/demographic etc I gain a deeper understanding of what is required. The design process begins with research and development sketches. The strongest options are then rendered in a variety of different contexts (business cards, on screen, signage etc) and presented to the client for feedback. Any refinements that are needed are then sent in a PDF presentation to the client for approval and sign-off.

What about printing?

I work with a number of printers who can provide you with quotes for your printing needs. Of course you’re under no obligation to use them but many clients have found it useful to ask me to liaise with a print house on their behalf for their ‘first run’ of stationary. Clients are then free to deal directly with printers as and when they need more work printed. I don’t offer this service going forward & encourage clients to establish their own relationships with print-houses for future needs.

Can you buy our domain when you build our website?

This is something I have come across in recent times - I can't stress strongly enough the importance of a client owning their own domain registration. For your own companies' security (and for a number of other reasons) a third party (designer) shouldn't nor do they need to own the registration. I advise all clients to purchase their domain prior to me commencing a website build - all I need is access to the DNS records and this stage comes at the very end of the design and website build process.

Contact

If you want to drop me a line just fill out the form below and i'll get back to you, alternatively my direct contact details are above.

Thank you! Your submission has been received!
Oops! Something went wrong whilst submitting the form.

Contact

If you want to drop me a line just fill out the form below and i'll get back to you, alternatively my direct contact details are above.

Thank you! Your submission has been received!
Oops! Something went wrong whilst submitting the form.