Placing round pegs in round holes.
Alexander Fisher Recruitment was established over 10 years ago as a construction recruitment agency by a husband and wife team and has grown to include 6 specialist divisions.
The agency hired me to re-fresh their old brand identity across all platforms and included in the brief was a way of showing and separating their 6 divisions when the situation called for it, in other words the identity had to be highly adaptable but remain recognisable.
The identity and hidden figure is a graphic interpretation of who the agency are - people! Not a nameless corporation whose sole intention it is to place any candidate in a role, they care about their clients and candidates equally and pride themselves in placing round pegs in round holes!
David was recommended to us and after an initial meeting the agreed brief was to deliver a rebranding that would give us a new lease of life, make us stand out from other recruiters and to be able to adapt to all uses including merchandise, vehicles and social media.
Because the majority of people search on their mobile phones now we also needed to bring our website up-to-date in terms of design and usability.
We certainly weren’t disappointed! The new branding has unquestionably inspired us and actually bought back the excitement and passion we had when starting our business 11 years ago.
We would have no hesitation in recommending David, in fact we already have!
Heather Fisher - Director