Platinum Estates

No missing steps in your property search.

PROJECT BRIEF

After sitting with Peter, the Director, it became clear very quickly that Platinum Estates is an extension of his family. Everything they do as a business comes from the mindset of respect and support. When their clients win - they win, conversely they're quick to help guide their clients when things haven't gone to plan in terms of securing a property. Put simply - Platinum Estates help their clients find their way home.

This brand play echoed throughout the rebrand campaign - under the Director's leadership they have always operated this way - now the challenge was to show this with the tone of voice and reflect it visually.

Platinum are great at pooling professional specialists in their areas in order to provide a greater level of service for their clients - I decided early on that copywriting should be represented by the tagline 'No missing steps in your property search'. This allowed for brand play every once in a while and 'bleed' the tag off the page margin.....to figuratively have the words missing from the page.

The logo treatment shows one side of a house structure with the rest hidden in the whitespace - when used in conjunction with the wordmark this will also then 'fill in' the space. When the icon appears by itself it serves as an easilty separated piece of iconography.

The brand identity was applied consistently through to print and digital touchpoints, with extensive print and out of home advertising campaigns called upon.

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CLIENT THOUGHTS

This is the second time we've worked with David as we were so happy the first time around. During COVID our main Joinery business experienced a drop off in demand. We were however continually asked if we could manage site clearing and foundation work - we decided to combine the previous experience and knowledge we had of this industry to set up a new entity purely devoted to this type of work.

David got straight away what our requirements were and made the whole process really easy for us. Since branding the business properly we have noted a jump in enquiries yet again and can see this is because we stand out over our competition for the right sort of business.

Peter Jordanou- Director

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