Leo Property Developments

London based property group

PROJECT BRIEF

The name of Russian Blue Jewellery derives from the breed of cat popular with Russian Tsars and aristocracy, known for being elegant with a strong but delicate bone structure, plush silver/grey coat. 

The Founder, Tressa came to me with the requirement of creating an identity for her brand which has a target demographic of professional middle-class women, predominantly 30+ with more of a disposable income and less into disposable fashion. 

The mark needed to clearly identify her as a Jeweller and not be mistaken for creating a cat-related craft. Instead, the brief was to take the elegance of the feline form and use it in combination with clean and considered typography. This was achieved by accentuating the curvature of the 'R's leg - this gives a subtle nod towards a cat's tail without going too far.

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CLIENT THOUGHTS

This is my third project with David and I can not recommend his design skills highly enough!

David is great at taking the hassle of creation and design off your hands and is always on hand for instant advice and feedback.

David always offers plenty of design options in a timely manner and to an excellent standard. I am sure there will be more projects in the future....

Jonathan Wride

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