Ladkarn Construction

Home wasn't built in a day.

PROJECT BRIEF

Ladkarn Construction Ltd are a second generation family business established in 1968 who specialised in large scale commercial groundworks in and around London. Their heritage is important but it doesn't define them!

They have evolved to complement their industrial and commercial sector experience with a portfolio of successful residential projects. With this evolution came the need to rebrand and I was approached by the second generation Managing Director to strategise and implement materials in a new marketing flow, the intention of which was to educate potential clients that the firm are equally at home managing equestrian conversions and new-builds as they are with commercial shop fitting and large scale groundworks.

Our objective was to engage customers' minds on an emotional level with the brand and differentiate it from competitors and to enable a less physical repositioning to complement a brand equity of knowledgeable consultants.

After an extensive and thorough strategy where we uncovered the needs and requirements of the target demographic, the brief to solve was to attract the right sort of work by crafting a visual identity which was abstract and non specific but relevant. The answer was in breaking down the core of construction - building blocks - and by looking at the essence of a building, which is a converging of structure, light and shadow.

By crafting a skewed perspective isometric building block or 'cube' - and then removing the surface angles which would have light cast on them, leaving just shadow - we have created a negative space building block which contains a hidden 'L'. The objective of the mark is to be appropriate but not specifically synonymous for the construction industry, this will help Ladkarn to stand out in their industry....not blend in.

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CLIENT THOUGHTS

This is the second time we've worked with David as we were so happy the first time around. During COVID our main Joinery business experienced a drop off in demand. We were however continually asked if we could manage site clearing and foundation work - we decided to combine the previous experience and knowledge we had of this industry to set up a new entity purely devoted to this type of work.

David got straight away what our requirements were and made the whole process really easy for us. Since branding the business properly we have noted a jump in enquiries yet again and can see this is because we stand out over our competition for the right sort of business.

James Bourke - Managing Director

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